Welcome to the
BOW Collective

Founded by Daniel Keppler in 2010, Black or White is a creative collective that aims to bring new ideas and perspectives to trail running and other endurance sports.

We offer brand consulting, photography, on- and offline marketing services and a tiny store with our own collection.

Driven by sports, culture and imagination.

Munich (DE) + Shenyang (CN)

Est. 2010

Marketing services

brand consulting

Photography & content creation

For brands in the trail running and outdoor space.

About BOW >

Photo Essays & recent work

Ultra Gobi 400KM

Capturing the 2024 Ultra Gobi 400km was an unforgettable experience, documenting one of the world’s toughest endurance challenges in the heart of the Gobi Desert.

Craft Sportswear Trail Running Team Camp

We were invited to shoot the inaugural Trail Running Team Camp for the Scandinavian brand Craft.

Ski touring in Georgia

Seven days in the Greater Caucasus. Epic mountains, empty peaks, and untouched powder snow. Definitely a trip worth taking.

Recent work

See the latest on Insta.