Welcome to the
BOW Collective
Founded by Daniel Keppler in 2010, Black or White is a creative collective that aims to bring new ideas and perspectives to trail running and other endurance sports.
We offer brand consulting, photography, on- and offline marketing services and a tiny store with our own collection.
Driven by sports, culture and imagination.
Munich (DE) + Shenyang (CN)
Est. 2010

Marketing services
brand consulting
Photography & content creation
For brands in the trail running and outdoor space.
Photo Essays & recent work
Ultra Gobi 400KM
Capturing the 2024 Ultra Gobi 400km was an unforgettable experience, documenting one of the world’s toughest endurance challenges in the heart of the Gobi Desert.
Craft Sportswear Trail Running Team Camp
We were invited to shoot the inaugural Trail Running Team Camp for the Scandinavian brand Craft.
Ski touring in Georgia
Seven days in the Greater Caucasus. Epic mountains, empty peaks, and untouched powder snow. Definitely a trip worth taking.
Recent work